By John Westwood
A part of a chain of pocket publications geared toward permitting the reader to profit a brand new ability in exactly half-hour, this article provides a pragmatic advisor to the ins-and-outs of discovering, getting ready and writing a advertising and marketing plan.
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Extra info for 30 Minutes to Write a Marketing Plan (30 Minutes Series)
They should take the form of bar charts. 5. 5: Example of a master schedule 56 Writing the Plan Detailed action plans should not be included in the main body of the marketing plan, but could be included in an appendix. Sales promotion Under this heading you should detail your advertising and promotions plan. This includes your personnel requirements as well as the costs of advertising and sales promotion. Define the mix of distribution channels that you will be using and the structure of your sales organisation, including any changes that you intend to make as part of your plan.
Personnel do move on and take information with them. Copies should therefore only be given to personnel who really need them, to senior executives and to the heads of departments. Presenting the plan Presentation of the plan needs to be even more clear and concise than the written document itself. You may only have an hour – or even less – to present a plan that has taken many months to prepare. 60 Presenting the Plan, Follow-up and Revision Nowadays, everyone uses overhead presentations, but some types of presentation package make a greater impact than others.
5 shows an example of an action plan designed for the strategy of ‘carry out a mail shot’. Each action could be broken down into a number of parts. 5: Presentation of an action plan ᔢ Writing copy ᔢ Preparation of artwork ᔢ Final checking ᔢ Printing. After scheduling your activities on the basis of action plans you should combine the individual action plans and programmes into larger functional programmes (product, pricing, promotion, distribution). These functional programmes would appear in the marketing plan.